PSN topic sponsorship gives your organisation a sustained presence alongside the public sector news, analysis and intelligence your audience is already reading — across the platform, within relevant articles and through our monthly postholder newsletters.
Choose a relevant PSN topic and align your brand with the content, audience and conversations surrounding it.
View topic opportunitiesTopic sponsorship is designed to create repeated, relevant exposure around an area your organisation wants to be associated with — not a one-off advert that quickly disappears.
Your organisation is clearly identified as the sponsor of your chosen topic, with your logo, name, strapline and direct link to your website.
Your sponsor panel appears within relevant editorial articles linked to the topic, keeping your organisation visible as people explore the subject.
A dedicated sponsor article gives you space to introduce your organisation, explain your proposition and communicate your own chosen message to the audience.
Your sponsorship extends into 12 monthly PSN newsletters distributed across our public sector postholder audience of around 100,000 people.
PSN groups public sector articles around defined subject areas. Sponsoring a topic connects your organisation to that subject wherever the sponsorship treatment is shown and across the articles assigned to it.
As additional articles are linked to the topic, the sponsorship continues to travel with that content — creating a growing footprint rather than a fixed advertising position.
Compare topic audience activity and see at a glance which areas are currently available for sponsorship. View figures are shown from PSN's recorded topic activity.
Sponsorship sits within PSN's wider public sector information environment. That means your presence is attached to useful editorial and intelligence content rather than separated from it.
Tell us which market or subject area you are interested in and we can discuss availability, audience activity and how the sponsorship would work for your organisation.
Talk to us about sponsorship