PSN Media & Advertising

Put your organisation in front of the public sector — in context.

PSN combines public sector intelligence, editorial content and a large postholder audience to create advertising and content opportunities that sit alongside the subjects people are already reading about.

Topic sponsorship Own a defined subject area with persistent branding, article-level visibility and newsletter exposure.
Newsletter advertising Place campaigns directly into our monthly PSN communications and target relevant public sector audiences.
Content syndication Publish supplier content into the PSN Article Hub for searchable, persistent exposure.
Commercial visibility

Choose the route that fits the message

Build sustained subject association, create a focused campaign, or publish your own content into the PSN environment.

Explore opportunities
Ways to work with PSN

Three routes into the same public sector audience

Each option serves a different purpose. Use topic sponsorship for sustained association, newsletter advertising for campaign reach, or content syndication when you want to publish your own story, expertise or solution.

01 Sustained presence

Topic sponsorship

Associate your organisation with a defined PSN subject area and remain visible as relevant content is read and new articles are added.

Logo, organisation name, strapline and website link Sponsor treatment within relevant editorial articles Dedicated sponsor feature / profile article Monthly newsletter exposure Live topic audience figures and availability
Explore topic sponsorship
02 Campaign reach

Newsletter advertising

Place advertising, sponsored editorial or promotional content directly into PSN's monthly newsletter environment.

Display advertising positions Sponsored editorial opportunities Monthly campaign placements Audience segmentation by organisation and role Delivery and engagement reporting
Media Pack
03 Publish your content

Content syndication

Publish your own news, case studies, research, thought leadership or supplier content into the PSN Article Hub.

Hosted within the PSN Article Hub Categorised around relevant public sector subjects Searchable and discoverable over time Suitable for insight, case studies and supplier content Can be combined with newsletter promotion
Media Pack
One media environment

Advertising that sits alongside useful public sector content.

PSN is not built around standalone advertising inventory. Our commercial opportunities sit within a wider environment of public sector news, analysis, intelligence, events and supplier information.

That gives organisations several ways to participate: support an established subject area, run a time-specific campaign, or contribute relevant content of their own.

1
Choose the objective Awareness, campaign response, thought leadership or solution visibility.
2
Choose the format Topic sponsorship, newsletter advertising or syndicated content.
3
Reach the right audience Place the message within the PSN content and audience environment that best fits it.
Supplier content

A growing home for solution-led content

Content syndication can also support more explicitly promotional supplier content. Our dedicated Solutions content format provides a natural home for organisations that want to explain a particular product, service or approach rather than publish conventional editorial or thought leadership.

As this area develops, Solutions can be separated into its own media product with dedicated formats, placement and reporting.

Future media product

Solutions

Dedicated supplier-led articles focused on specific products, services and approaches for the public sector.

Currently available through content syndication
Why PSN

Reach public sector people through the information they already use.

PSN brings together public sector content, organisations, postholders, suppliers and market intelligence. Media opportunities sit inside that environment rather than operating as a separate advertising destination.

~200K PSN postholders
12 monthly newsletter editions
Persistent online content visibility
Media enquiries

Not sure which route fits?

Tell us who you want to reach and what you want to communicate. We can recommend the most appropriate combination of topic sponsorship, newsletter activity and content placement.

Talk to us about media